This project centers on Genero, a dairy-free ice cream brand built around the idea of generosity and joy. The packaging series includes a single-serve cup, pint, and ice cream bar box, each designed to work at its own scale while sharing a cohesive visual identity. Playful illustrations, warm colors, and clean typography create a nostalgic yet modern look that celebrates plant-based indulgence.

As an extension, a freezer-friendly POP display was designed to showcase the expanded pint lineup in retail spaces. Each flavor has its own bold color zone, with the scalloped Genero logo and tagline “Plant-Based. Creamy. Irresistible.” bringing the brand together. The design balances vibrant energy with simple structure to make flavor discovery easy and inviting.