This project centers on Genero, a dairy-free ice cream brand focused on generosity and joy. The single cup, pint, and bar box share a cohesive look with playful illustrations, warm colors, and clean typography that feel nostalgic and modern.The freezer-friendly POP display brings the pint lineup together with bold flavor colors, the scalloped Genero logo, and the “Plant Based. Creamy. Irresistible.” tagline. The system is vibrant, simple, and easy for shoppers to navigate.