Design, for me, is a balance of clarity and creativity, work that feels modern, fresh, and playful while still rooted in purpose. Storytelling sits at the center of my process. Through typography, branding, and packaging, I aim to create visuals that connect with people in an honest and meaningful way, bringing intention into every decision.

My experience at PD Instore and Xtrudex has strengthened that approach. At PD Instore, I assist on graphic projects for national clients and contribute to social content and internal materials. At Xtrudex, I led the creative development for Pikkl’s paddle skins, and at Booē I supported packaging design and marketing projects, including social content and email collateral. These roles helped me blend creativity and strategy across a wide range of work.