For Booē, I designed packaging for their new inflatable Pillow Towel, coming in 2026, using a clean, beach-ready visual system that highlights the product’s functionality and portability. The packaging communicates how the towel inflates, attaches, and travels, while staying consistent with Booē’s waterproof lifestyle brand. My work included layout, iconography, and product messaging, with a focus on clarity and ease of use at retail.